A strategy sets out the direction of the company and serves as a guide for internal and external stakeholders: What does the company do? What are its strengths? Where does it want to go - and how? The explanation of the corporate strategy is, beside the relationship building to relevant stakeholders and the publication of financial data, a central field of activity of financial communication. When communicating the corporate strategy to a broad public - even beyond capital market participants - the annual report plays an outstanding role.
Therefore, this short study deals with the question: How is the corporate strategy presented in the annual reports of the DAX companies?
The full study is available here (German only)
By Christian P. Hoffmann, Sandra Tietz, Luisa Bißwanger & Jan Reinholz