Strategy & Value Creation

Capital market participants are among the most important, powerful and critical corporate stakeholders. Financial communication, therefore, is a strategically important business function. Numerous studies prove the value contribution of excellent financial communication.

Intensive and targeted communication with the capital market provides companies with strategic leeway. This requires a solid understanding of the capital market perspective and a convincing communication strategy.

Although financial communication acts in a tight regulatory framework, there are ample chances for communicative differentiation and goal-oriented maintenance of capital market contacts.

Financial communication is an influential innovator within corporate communications. Today, its strategic importance is widely acknowledged – not least, because key executives share responsibility for financial communication.

Research on “Strategy & Value Creation” focuses on how financial communication can help corporations achieve their strategic goals. 

Our new study on "Strategies in Investor Relations and Financial Communication" is available here

Publications on Strategy & Value Creation are available here

Focus

The following topics are priorities in this research stream

  • Strategies in the field of investor relations and financial communication
  • Organization of financial communication in the company
  • The role of CEO and CFO in financial communication
  • Changing information needs of (international) stakeholder
  • International comparison of financial communication
  • Analysis and development of equity stories
  • Impact of guidance and medium-term forecasts