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Dr. Stefanie Wettberg provided insights into the practice of management board communication vis-à-vis the capital market. In this context, she also discussed the results of the study "CEO and CFO in Financial Communication and Investor Relations". Among other things, she explained the division of topics and responsibilities at BASF SE.
Stakeholder-specific offers are important in order to convey the core messages in the right language, tonality, and granularity. The attention of analysts and investors to the news flow in leading media remain high. Journalists are increasingly integrating analysts' assessments into their coverage. The basis for successful press and analyst/investor events is good interaction and mutual trust. Finally, Stefanie Wettberg answered numerous questions from the audience.