Back to Top
Capital market participants are among the most important, powerful and critical corporate stakeholders. Financial communication, therefore, is a strategically important business function. Numerous studies prove the value contribution of excellent financial communication.
Intensive and targeted communication with the capital market provides companies with strategic leeway. This requires a solid understanding of the capital market perspective and a convincing communication strategy.
Although financial communication acts in a tight regulatory framework, there are ample chances for communicative differentiation and goal-oriented maintenance of capital market contacts.
Financial communication is an influential innovator within corporate communications. Today, its strategic importance is widely acknowledged – not least, because key executives share responsibility for financial communication.
Research on “Strategy & Value Creation” focuses on how financial communication can help corporations achieve their strategic goals.
2021
2020
"Relevance of sustainability in the equity story of DAX and MDAX companies"
"Competencies in the professional field of investor relations and financial communication"
2019
2018
The following topics are priorities in this research stream