Capital market participants are among the most important, powerful and critical corporate stakeholders. Financial communication, therefore, is a strategically important business function. Numerous studies prove the value contribution of excellent financial communication.
Intensive and targeted communication with the capital market provides companies with strategic leeway. This requires a solid understanding of the capital market perspective and a convincing communication strategy.
Although financial communication acts in a tight regulatory framework, there are ample chances for communicative differentiation and goal-oriented maintenance of capital market contacts.
Financial communication is an influential innovator within corporate communications. Today, its strategic importance is widely acknowledged – not least, because key executives share responsibility for financial communication.
Research on “Strategy & Value Creation” focuses on how financial communication can help corporations achieve their strategic goals.