The brief study therefore examines the question: How important is communication with private investors on IR websites of DAX and MDAX companies?
The study is based on a content analysis of the IR websites of the 90 companies listed on the DAX and M-DAX.
The short study shows that only a small part of the DAX and MDAX companies take private investors into account in their digital IR communication. Information needs are addressed much more frequently than reasons against an investment. It is interesting to note that the importance of individual information needs of private investors is not reflected in the companies' focus on content.
You can download the short study here (German only)
If you have further questions about the study or our research, please contact firstname.lastname@example.org