Study: Capital market communication for the new "Generation Share"

In cooperation with Deutsche Aktieninstitut and DIRK - Deutscher Investor Relations Verband, the Center for Research in Financial Communication publishes its study "Capital market communication for the new "Generation Share" - An empirical study of the requirements of young private investors in the communication of stock corporations and financial service providers" - a broad-based empirical study in Germany.

The research project in cooperation with DekaBank, LANXESS, SAP and Zalando shows the requirements of the "share generation" (investors up to 35 years of age), as well as the digital information offered by various capital market players.

The project team under the academic direction of Prof. Dr. Christian P. Hoffmann consisted of seven students from the Leipzig Master's programme in Communication Management: Larissa Benz, Björn Borchardt, Niklas Feierabend, Sara Fuchs, Hanna Jonas, Christina Krakau, Josephine Michl, Tabea Sickert, Robin Wassermann and Pia Widulle.

The full study is available here (German only).