Brief study: Relevance of sustainability in the equity story of DAX and MDAX companies

Aspects of sustainability are an important criterion for investment decisions today. In addition to financial topics, IR managers should therefore also be able to enter into dialogue on sustainability issues (environmental, social and corporate governance; ESG). It is important to integrate environmental and corporate responsibility not only in reporting but also in the equity story.

The short study pursues two questions:

• To what extent and in what depth is sustainability communicated in the equity story on the IR websites of DAX and MDAX companies?
• In what form is sustainability communicated in the equity story on the IR websites of DAX and MDAX companies?

The study is based on a content analysis of the IR websites of the 90 companies listed in the DAX and MDAX and shows to what extent sustainability issues are incorporated into the communication of the equity story of listed companies.

You can download the short study here (German only)

By Lea Waskowiak, Christian P. Hoffmann and Sandra Binder-Tietz