August Issue of PR Magazin: From Mandatory Function to Key Strategic Role

In the August 2026 issue of PR Magazin, Sandra Binder-Tietz and Christian P. Hoffmann examine how Investor Relations can strengthen its strategic role with respect to the executive board. The article shows that operational excellence provides the foundation, while strong relationships, trust, and early involvement in decision-making processes are key to becoming a strategic partner to top management. .

The article is based on a research project by the Center for Research in Financial Communication at Leipzig University on the strategic positioning of Investor Relations vis-à-vis the executive board. The full study findings are also published as Volume 34 of the DIRK Research Series.