Article in Börsen-Zeitung: How Investor Relations gains strategic influence

Operational excellence is the foundation – strategic influence goes beyond it. In their article for the Investor Relations special supplement of Börsen-Zeitung, Christian Hoffmann and Sandra Binder-Tietz highlight the factors that enable Investor Relations to become a strategic sparring partner to the executive board.

The article builds on the findings of a recent Leipzig University study on the strategic positioning of Investor Relations vis-à-vis the executive board, conducted in cooperation with the German Investor Relations Association (DIRK) and published as Volume 34 of the DIRK Research Series.

The findings show that, beyond operational excellence, strong relationships, a deep understanding of capital markets and the business model, and early involvement in strategic decision-making processes are key to strengthening IR’s strategic influence. Strategic positioning is therefore not a status, but an ongoing task for the IR function.