Publication of the DIRK research series “Finfluencer Relations”
The new DIRK research series “Finfluencer Relations. Requirements for cooperation between finfluencer and listed companies” has been published. The publication summarizes the key findings of the research project.
- What is the nature of the finfluencer market in German-speaking countries and what dynamics and trends can be observed? A market overview by Monika Kovarova-Simecek
- What can a quality assessment of finfluencers look like? Proposal of a scoring model by Prof. Henning Zülch and Marius Mölders
- What are the requirements of investor relations, finfluencers and their followers for cooperation between finfluencers and listed companies? Here you can find the extensive findings of Kim Brückner, Julia Gulbin, Valentin Hausmann, Tammo Heinemann, Vanessa Huster, Emily Korsch, Sophie Sieghardt, Emma Starke, Franziska Wehr, Elena Weiß as part of the research project
- As a result, there is a code of ethics for finfluencers to provide guidance in a legally unclear environment and recommendations for action for investor relations officers seeking cooperation.
The results are part of a research project by the Center for Research in Financial Communication (Christian Pieter Hoffmann, Dr. Sandra Binder-Tietz) of University of Leipzig, University of Applied Sciences St Pölten (Monika Kovarova-Simecek) and HHL Leipzig Graduate School of Management (Prof. Dr. Henning Zülch, Marius Mölders), which sheds light on the hitherto less transparent market of finfluencers and thus offers issuers orientation. The project is supported by the DIRK – German Investor Relations Association, IR club Switzerland and CIRA – Cercle Investor Relations Austria.