Our research strengthens the scientific foundation of financial communication
The brief study therefore examines the question: How important is communication with private investors on IR websites of DAX and MDAX companies? The study is based on a content analysis of the IR websites of the 90 companies listed on the DAX and M-DAX and shows that only a small part of the DAX and MDAX companies take private investors into account in their digital IR communication
The research project in cooperation with DIRK, Aurubis, Lufthansa Group, Deutsche Post DHL and Zalando shows how - and also how differently - sustainability communication to the capital market is approached.
The Center for Research in Financial Communication welcomes Ingrid M. Haas, Managing Director Group Communications & Marketing at Deutschen Börse AG, as a new member of its Steering Committee. Further members of the committee are Prof. Dr. Bernd Schuppener (University of Leipzig), Dr. Stefanie Wettberg (BASF SE), and Dr. Robert Vollrath (Hering Schuppener Consulting).
The brief study examines the question: To what extent do DAX and MDAX companies present the Equity Story on their IR websites and what are the formal features and content components used? The study is based on a content analysis of the IR websites of DAX and MDAX companies and shows the potential that is often not yet used.
The short study examines the question: Which competencies are required from the employers' point of view in the area of investor relations and financial communication? This study is based on a content analysis of job advertisements and shows that two areas are particularly important: Communication and an understanding of economics.
The study examines the roles and division of responsibilities of the CEO and CFO in the context of capital market communication. It also focuses on the positioning of the two executives vis-à-vis the financial community. The role of Investor Relations and Corporate Communications is also considered - and recommendations are derived.