EUPRERA webinar on ESG communication

On April 14, 2025, the webinar “ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Preparedness” took place as part of the #EUPRERAtalks. In the joint event, Prof. Dr. Nadine Strauß (University of Zurich) and Dr. Sandra Binder-Tietz presented key findings from their current report on ESG communication.

Among other things, the focus was on:

• Best practices in ESG communication: What characterizes excellent communication?
• Avoid greenwashing: Six key strategies to prevent misleading ESG claims
• Crisis prevention & issue management: How companies identify ESG risks and respond to them communicatively

📺 To the webinar recording: https://www.youtube.com/live/WpZKM3L3c_0
📄 The complete report

The webinar offered practical insights for communicators, sustainability experts and researchers in the field of strategic communication.