Geschäftsberichte-Symposium 2026

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗰𝗵 𝗮 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀? That is precisely the focus of Session VI at the Geschäftsberichte-Symposium on June 11, 2026.

Reporting, metrics, and regulation remain essential—but information consumption and audience behavior are changing fundamentally. Generation Z and Generation Alpha expect information to be fast, visual, platform-driven, and increasingly supported by AI.

Together with researchers and representatives of the “Next Generation,” we will discuss how trust is built today, why narratives are becoming more important than standalone figures, how AI and platform logics are transforming communication, and what this means for both corporate communications and capital market communications.

Mit:
🎤 Christian Pieter Hoffmann (University ofLeipzig)
🎤 Monika Kovarova-Simecek (USTP)
🎤 Annika Graf (USTP)
🎤 Felix Hüttenbrenner (USTP)