Launch of the project “Normative Perspectives on Finfluencer Relations”.

The Center for Research in Financial Communication is conducting a new study on “Normative Perspectives on Finfluencer Relations” in cooperation with DIRK – Deutscher Investor Relations Verband. Ten students of the master’s program “Communication Management (add names on LinkedIn) will address the following questions in the coming weeks, among others:

1. What are normative requirements for finfluencers?
2. What are the requirements for finfluencers in investor relations?

The aim of the project is on the one hand to derive an ethics guide for finfluencers and on the other hand to create a guide with IROs interested in cooperating with finfluencers. The results are to be presented in spring 2024. The study is part of a cooperation project with HHL Leipzig and FH St. Pölten as well as the industry associations DIRK, CIRA and irclub.