New insights on the strategic positioning of Investor Relations

The results of a research project on the strategic positioning of the investor relations function were exclusively presented to the project partners on February 25, 2026.

The study provides robust academic insights with strong practical relevance, highlighting the key factors required to position investor relations as a strategic function at the top management level.

We would like to extend our special thanks to our dedicated project team – in particular the students who made a significant contribution to the success of the project:
Merle Graalfs, Jan Kaiser, Sarah Krauss, Dominique Naujok, Meriel Pecher, Sarah Pütter, Chiara Santangelo, Sven Schapke, and Nina Marlene Voigt.

We also thank our practice partners – DIRK – the German Investor Relations Association, Claudia Kellert (SGL Carbon), and Martin Ziegenbalg (DHL) – for their valuable support and collaboration.

The full results will be published as part of the DIRK research series and presented at the 29th DIRK Conference on June 29–30, 2026, in Frankfurt.