New Publication: Executive positioning of EURO STOXX 50® CEOs and CFOs on LinkedIn: implications for financial communication?
Our current study, in collaboration with HHL Leipzig, analyzes more than 4,500 LinkedIn posts from EURO STOXX 50 executives.
Key Findings
- EOs communicate more frequently and across a broader range of strategic topics.
- CFOs focus more strongly on financial and reporting content.
- Financially oriented posts often achieve higher engagement efficiency than visionary messages.
The findings highlight how digital executive communication differs between roles – offering valuable implications for investor relations and corporate communications.