Presentation on “Finfluencer Relations” at the DIRK Conference 2024
๐๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐ โ Or: what can cooperation between companies and finfluencers look like?
At the 27th annual conference of the DIRK – German Investor Relations Association, Christian Pieter Hoffmann, Sandra Binder-Tietz and Monika Kovarova-Simecek presented the results of our research project of the Center for Research in Financial Communication and the FH St. Pรถlten – University of Applied Sciences on finfluencer relations.
Thanks also to the support of DIRK – Deutscher Investor Relations Verband, CIRA – Cercle Investor Relations Austria and IR club Schweiz, we were able to provide exciting insights and answers to many questions after a year of deep diving into the finfluencer spheres:
โ๏ธ What is the ๐๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ-๐ ๐ฎ๐ฟ๐ธ๐ like in the DACH region?
โ๏ธ How do finfluencers operate and position themselves at the interface between the capital market and investors? What makes them so convincing?
โ๏ธ What is theirbusiness model and who are their most important cooperation partners?
โ๏ธ How could listed companies work with finfluencers?
โ๏ธ What demands do finfluencers place on their cooperation partners – and vice versa?
โ๏ธ What risks could be associated with such cooperation?
โ๏ธ And: How can a code of ethics for finfluencers provide orientation in an environment that is still not very clear in legal terms?