Presentation “Normative requirements of finfluencer relations” to project partners

Today, our students (Kim Brückner, Julia Gulbin, Valentin Hausmann, Tammo Heinemann, Vanessa Huster, Emily Korsch, Sophie Sieghardt, Emma Starke, Franziska Wehr, Elena Weiß) of the research and transfer project presented their extensive results of the study “Normative requirements of finfluencer relations” to the project partners. Among other things, they have developed a code of ethics for #Finfluencers and #recommendations for action for #InvestorRelations for cooperations with finfluencers.

All results will be presented for the first time at the #DIRK2024 conference on July 02, 2024.

The results are part of a research project by the Center for Research in Financial Communication (Christian Pieter Hoffmann, Dr. Sandra Binder-Tietz) of University of Leipzig, t.University of Applied Sciences St Pölten (Monika Kovarova-Simecek) and HHL Leipzig Graduate School of Management (Prof. Dr. Henning Zülch, Marius Mölders), which sheds light on the hitherto less transparent market of finfluencers and thus offers issuers orientation. The project is supported by the DIRK – German Investor Relations Association, IR club Switzerland and CIRA – Cercle Investor Relations Austria.