Webinar “Communication of the C-Suite and the Supervisory Board”

On January 24, 2025, Dr. Sandra Binder-Tietz discussed the challenges surrounding C-suite and supervisory board communication with around 60 communication experts as part of a webinar organized by the Academic Society for Communication and Management.

🔹Vanja Bojanic made it clear that different types of CEO require customized communication strategies that successfully combine personal conviction and strategic positioning.

Lea Waskowiak pointed out that specialist board members often receive less support from the communications department than the CEO. They are therefore increasingly taking on responsibility for communication themselves, e.g. through their assistants on the Executive Board.

Sandra Binder-Tietz noted that the responsibility for communication on the supervisory board is often unclear. At the same time, voluntary communication by supervisory board members is increasing, for example on platforms such as LinkedIn, which strengthens transparency and trust in companies.