Workshop on Finfluencer project at DIRK general meeting
At the fall general meeting of the German Investor Relations Association (DIRK) on October 6, 2023, Christian Hoffmann and Monika Kovarova-Simecek (St. Pölten University of Applied Sciences) discussed initial findings from the research project on finfluencers.
A first market overview by the University of Applied Sciences St. Pölten gave insights into players, ranges, platforms and topics of the so far little transparent market of finfluencers. Finfluencers are a new type of information broker in the financial sector who are particularly active on platforms such as YouTube and Instagram. They reach and influence young shareholders and private investors in particular, who mainly use digital media to inform themselves about stock market topics, investment opportunities and shares.